Description: What truly drives agency value before a deal is ever on the table?
In this webinar, Brian McNeely, CFO and Partner at Reagan Consulting, and Alicia Chandler, President of Oak Street Funding, share how agencies can intentionally build value ahead of an acquisition. They will discuss how buyers define value early on, the most common areas agencies overlook, and why factors like scalability, leadership, culture, and financial transparency matter so much in the valuation process.
This webinar offers practical insights agencies can use now to position themselves for a stronger acquisition outcome down the road.
